WhatsApp Assistant inside CRM

Turn WhatsApp conversations into trackable real estate sales work.

When a client sends the first message, Estafy creates or matches the lead, clarifies the need, finds suitable listings and sends the summary with the next task to the right agent. In Executive CRM, AI Secretary turns the same signals into owner summaries.

Direct answer

WhatsApp Assistant turns messages into leads, criteria, listing matches and agent tasks. AI Secretary summarizes that operation for the office owner in Executive CRM; both belong to the CRM workflow, not separate apps.

Demo product view

Estafy CRM demo screen

WhatsApp

New inquiry linked to a client record

Criteria

Budget, area and room needs collected

Task

Follow-up action assigned to the agent

What it does

It turns a conversation into trackable sales work.

Creates or matches a unique lead record from the first WhatsApp message

Collects budget, location, room count and timing criteria naturally

Finds suitable listings and prepares a clear conversation summary

Hands the lead to the right agent together with the next task

Keeps the conversation visible inside the office CRM permissions

How it works

Every message follows a clear operating flow.

01

Message arrives

The phone number is checked and the client or lead record is opened.

02

Need becomes clear

AI clarifies the request without turning the conversation into a rigid form.

03

Listings are matched

Suitable inventory is selected from the office's authorized portfolio.

04

Agent takes over

The summary, matching listings and next task reach the right agent.

Owner visibility

AI Secretary is explained here, not as a separate product.

In Executive CRM, AI Secretary turns WhatsApp and CRM signals into morning, midday and evening owner summaries; highlights risky follow-ups and speeds up tasks, appointments and agent assignments with natural-language commands.

WhatsApp Assistant and AI Secretary | Estafy CRM