What is it?
A CRM feature that connects WhatsApp conversations to CRM records, client criteria, summaries and follow-up tasks.
When a client sends the first message, the information should not stay trapped on one phone. Estafy WhatsApp Assistant links the conversation to the right client, collects search criteria, summarizes the discussion and makes the next agent action visible.
Direct answer
Estafy WhatsApp Assistant links WhatsApp conversations to CRM records, client criteria, conversation summaries and agent tasks. It is not a separate app; it is a CRM feature available in Estafy Growth and Executive.
Demo product view

New inquiry linked to a client record
Criteria
Budget, area and room needs collected
Task
Follow-up action assigned to the agent
Updated
July 27, 2026
Expert
Estafy product team
Package
Included in Growth and Executive CRM plans
A CRM feature that connects WhatsApp conversations to CRM records, client criteria, summaries and follow-up tasks.
Real estate teams that want incoming messages out of personal phones and into the shared sales workflow.
It matches the conversation to a phone or client record, creates a lead when needed and assigns the next action.
Estafy Growth and Estafy Executive. It is off in Estafy Core.
WhatsApp activity becomes visible within CRM permissions, so team members only see records they are allowed to access.
Features
WhatsApp Assistant is not a separate application. If Meta/WhatsApp conversation costs are outside the plan, they must be shown clearly on the pricing page.
Link WhatsApp conversations to CRM records
Create a new client or lead from a message
Phone matching and duplicate lead control
Collect budget, location, room and timing criteria
Conversation summary and response draft
Safe automatic reply rules
Controlled handoff to a human agent
Create task and calendar actions from a conversation
Lead warmth and priority signal
Team visibility through the communication center
If a WhatsApp conversation stays only on one agent's phone, the team loses visibility. WhatsApp Assistant connects the conversation to the CRM record so follow-up becomes trackable work.
Budget, location, room count, timing and objections can be summarized from the conversation. The next action becomes clearer for the agent.
Safe automatic reply rules are supported, but conversations can be handed over to a human agent. The goal is not replacing the relationship, it is making follow-up visible.
FAQ
No. It is a feature of the Estafy Growth and Executive CRM plans.
No. WhatsApp Assistant is off in Estafy Core.
Yes. Suitable conversations can produce agent tasks and calendar actions.
If there is a Meta/WhatsApp conversation cost outside the plan, it must be shown separately on the pricing page.