CRM and operations

Real estate CRM that turns follow-up into an operating system.

Estafy CRM brings clients, leads, listings, tasks, calendar, documents and team ownership into one operating layer. Core establishes the daily workflow; Growth adds WhatsApp Assistant inside CRM; Executive adds AI Secretary for owner summaries and natural language actions.

Direct answer

Estafy CRM is a real estate operations platform for client, lead, listing, task, calendar, document and team follow-up. WhatsApp Assistant is included in Growth and Executive. AI Secretary is included only in Executive. AI Studio is a separate application with a separate credit wallet.

Demo product view

Estafy CRM demo screen

Listing

Active record and connected document flow

Task

Agent responsibility and calendar

Report

Office workload and follow-up visibility

Live operations view

Clients, listings and leads at a glance.

Aggregated office indicators · No client activity feed

148

Active clients

Current buyer and tenant records

64

Active listings

Published rental and sale inventory

27

Open leads

Requests waiting in the sales flow

12

Tasks today

Office task workload

5

Scheduled showings

Confirmed calendar entries

9

Active tenancies

Ongoing tenant records

38

Connected documents

Files linked to CRM records

7

Active agents

Users in this office workspace

What is it?

A CRM application that connects real estate clients, listings, leads, tasks, calendar and documents in one office workflow.

Who is it for?

Real estate teams that want follow-ups out of personal phones and scattered spreadsheets, and into a shared office system.

How does it work?

Records are tied to agents, status, dates and next actions. Growth and Executive add CRM-native AI features.

Which plan?

The demo presents the Core workflow; Core sets the base CRM workflow, Growth adds WhatsApp Assistant, and Executive adds AI Secretary.

How is data handled?

Every real estate office works in an independent, isolated CRM workspace. One office cannot see another office's clients, listings, tasks or documents.

Features

A fast-scannable scope

Client, lead and listing tracking

Task, calendar and team ownership

Document and connected Google Drive archive flow

Dashboard and basic reports

Users and role management

Excel/CSV import

WhatsApp Assistant in Growth

AI Secretary in Executive

Natural language task, appointment and calendar actions

Core

Set the operating rhythm.

Estafy Core brings the base office workflow together: dashboard, listings, clients, leads, tasks, calendar, documents, mobile office, basic reports, user roles and Excel/CSV import.

Dashboard
Listings and client management
Tasks, calendar and documents

Growth

Turn WhatsApp conversations into sales work.

Estafy Growth adds WhatsApp Assistant to the Core CRM workflow. It links conversations to CRM records, creates new leads, reduces duplicate records, collects client criteria, summarizes conversations and assigns follow-up actions.

WhatsApp Assistant
Conversation summary
Task and calendar action

Executive

Understand the office throughout the day.

Estafy Executive adds AI Secretary to Growth. It gives the office owner morning, midday and evening operation summaries, highlights hot leads, waiting clients, delayed tasks and critical follow-ups, and speeds up actions through natural language commands.

AI Secretary
3 owner summaries per day
Natural language commands

FAQ

Short answers

What does Estafy CRM do?

It makes clients, listings, leads, tasks, calendar, documents and team ownership visible in one real estate operations workflow.

Is AI Secretary a separate application?

No. AI Secretary is a feature of the Estafy Executive CRM plan.

Is WhatsApp Assistant separate from CRM?

No. WhatsApp Assistant is a CRM feature available in Estafy Growth and Executive.

Is AI Studio included in CRM?

No. AI Studio is a separate application, product family and credit wallet.

Real Estate CRM | Estafy CRM and Operations