Estafy pricing

CRM runs on subscription. Studio production runs on credits.

CRM and AI Studio are separate applications and plan families. Every real estate office also operates in an independent, isolated CRM workspace.

CRM Login

Studio Login Request Demo

Estafy operation view

Basic

Core

$30 / month

Growth

$75 / month

Executive

$125 / month

Before

After

Pricing

CRM subscription is separate. Studio production credits are separate.

AI Secretary and WhatsApp Assistant are CRM features. AI Studio works with a separate credit balance for photo and video production.

Estafy CRM

Office operations subscription

Basic + Core from 30 USD / mo

Estafy AI Studio

Production credit wallet

Basic + from 95 USD

Buying model

Monthly CRM subscription

Basic, Core, Growth and Executive define users, WhatsApp access and CRM AI limits.

Production credit wallet

Basic, Solo, Pro and Office define trial access and how many credits the office can spend on Studio production.

What scales

Team capacity

Users, WhatsApp line, AI-supported conversations and owner summaries grow by plan.

Production capacity

Credits, validity period and sample production volume grow by pack.

Main job

Run the office

Clients, leads, listings, tasks, calendar, reports and follow-up live in CRM.

Prepare listing content

Listing photos, before/after outputs and production assets are managed from Studio credits.

AI features

Inside CRM plans

WhatsApp Assistant is in Growth and Executive. AI Secretary is only in Executive.

Not a CRM AI plan

Studio credits do not include WhatsApp Assistant or AI Secretary; they are used for production.

Data relation

Isolated office workspace

Each office keeps clients, listings, tasks and documents in its own independent CRM area.

Production record

Studio runs with a separate credit balance and production area; permitted flows connect when needed.

CRM plans do not buy Studio credits; they run office operations.

Studio credits do not change CRM users, WhatsApp lines or AI Secretary access.

Pilot use

Test offices are using real workflows.

CRM, WhatsApp Assistant, AI Secretary and AI Studio scenarios are being observed through daily operations in pilot offices. Real testimonials will be published with name and permission after approval.

CRM

Lead, listing and task tracking are being tested in the field

Real testimonial area ready

WhatsApp Assistant

Message-to-follow-up and task workflows are in pilot use

Real testimonial area ready

AI Studio

Before/after and video production scenarios are being measured

Real testimonial area ready

CRM and Operations

The office workflow for clients, listings, follow-up and reporting.

Basic is the controlled trial area. Core sets the base CRM workflow, Growth adds WhatsApp Assistant, and Executive expands owner visibility with AI Secretary.

CRM plan

Estafy Basic

Plan price

0 USD / mo

Trial access5-listing limit

No setup

For trying the Estafy CRM workflow inside a small, controlled office area.

Users1 user

WhatsAppDisabled

AI conversationsNo AI

Plan scope

Core CRM operations

Listing management

Tasks, calendar and follow-up

Drive archive and documents

WhatsApp Assistant

AI-supported conversation quota

AI Secretary / owner summary

Priority setup and support

Request Demo

CRM plan

Estafy Core

Plan price

30 USD / mo

List price 100 USD

70% introductory discount70 USD advantage

Setup scope is confirmed during consultation

For small offices that want to bring core CRM operations into one workflow.

Users3 users

WhatsAppNo WhatsApp

AI conversationsNo AI conversations

Plan scope

Core CRM operations

Listing management

Tasks, calendar and follow-up

Drive archive and documents

WhatsApp Assistant

AI-supported conversation quota

AI Secretary / owner summary

Priority setup and support

Request Demo

CRM plan

Estafy Growth

Estafy Executive

Plan price

125 USD / mo

List price 300 USD

58% introductory discount175 USD advantage

Setup scope is confirmed during consultation

For office owners who want summaries and natural language actions throughout the day.

Users15 users

WhatsApp1 WhatsApp line

AI conversations3,000 AI conversations / month

Plan scope

Core CRM operations

Listing management

Tasks, calendar and follow-up

Drive archive and documents

WhatsApp Assistant

AI-supported conversation quota

AI Secretary / owner summary

Priority setup and support

Request Demo

AI Studio Production Credits

Listing photo and video production is planned with credits.

Studio plans are not CRM plans. You use production credits between photo retouch, short camera motions and home tour videos based on need.

Photo retouch scope

Listing photos are brought closer to publishing standard.

The goal is not to misrepresent the property; it is to present the existing photo in a cleaner, balanced and sales-ready way.

Light and color balance

Framing and perspective cleanup

Sharpness and detail improvement

Wrinkle removal

Virtual decluttering

Exposure, contrast and tone consistency

Consistent listing language across a portfolio

Before / after control

Studio pack

Basic

Package price

0 USD

Trial access

Trial plan500 demo credits

Lets new users try the AI Studio production flow before buying credits.

Credits500 demo credits

Validity7 days

Sample production

Listing photos1 item

Short motions1 item

Home TourDisabled

Plan scope

Photo enhancement

Cable, wrinkle and floor cleanup

Before / after control

Short camera motion

Home Tour

Extra credit request

Separate Studio credit wallet

Open Studio Demo

Studio pack

Solo

Package price

95 USD

Bought separately 100 USD

5% advantage5 USD advantage

Starts AI Studio production for one office or a small team.

Credits10,000 credits

Validity90 days

Sample production

Listing photos50 items

Short motions10 items

Home Tour2 items

Plan scope

Photo enhancement

Cable, wrinkle and floor cleanup

Before / after control

Short camera motion

Home Tour

Extra credit request

Separate Studio credit wallet

Studio Login

Studio pack

Pro

Office

Package price

820 USD

Bought separately 1,000 USD

18% discount180 USD advantage

A larger credit pack for teams with heavy listing, photo and video production.

Credits100,000 credits

Validity120 days

Sample production

Listing photos450 items

Short motions65 items

Home Tour40 items

Plan scope

Photo enhancement

Cable, wrinkle and floor cleanup

Before / after control

Short camera motion

Home Tour

Extra credit request

Separate Studio credit wallet

Studio Login

Shown production quantities are sample usage scenarios. You can use your credits between photo and video productions based on your needs.

FAQ

Clear answers before you choose.

Is Estafy one application?

Estafy has two main applications under one account: Estafy CRM and Estafy AI Studio. CRM manages sales and operations. AI Studio manages photo and video production.

Is AI Secretary a separate application?

No. AI Secretary is an advanced operations feature of the Estafy Executive CRM plan. It turns CRM client, lead, task and calendar signals into owner summaries and natural language actions.

Is WhatsApp Assistant a separate package?

No. WhatsApp Assistant is a feature inside the Estafy Growth and Executive CRM plans. It connects WhatsApp conversations to CRM records, client criteria and agent tasks.

Are AI Studio credits included in CRM?

No. AI Studio is a separate application, separate plan family and separate credit wallet. It is accessible from the same Estafy account but purchased independently from CRM licensing.

Do CRM and AI Studio use the same database?

No. CRM and AI Studio work in separate data areas. Every real estate office also operates in an independent, isolated CRM workspace; one office cannot see another office's clients, listings, tasks or documents.

What does CRM setup cover?

Setup covers workspace preparation, user and role structure, data import and initial configuration based on existing data and document volume. Each CRM plan shows its approved one-time setup price.

How are AI Studio credits used?

Credits are used for photo retouch, short camera motions and home tour videos. Credit usage is shown before each operation; credits are consumed on successful production and returned on system or infrastructure failure.

Does AI Studio retouch misrepresent a property?

The retouch flow is designed to improve light, color, perspective, sharpness and presentation consistency, not to make the property artificial. Users review before/after output before publishing.

Are Studio production quantities fixed quotas?

Shown production quantities are sample usage scenarios. You can use your credits between photo and video productions based on your needs.

Are real user testimonials available?

Estafy is currently used in test offices with real operational workflows. Testimonials will be published only after name, office and content approval; no fake testimonial is used.